What Could Be

What We Do /

Our workshops help design agencies grow and become more competitive. In 2012 our focus is on service design. Our New Design Thinking Workshop highlights how good design of brand, product and environment is no longer enough. We need to extend the power of design thinking to services, processes and experiences.

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Service Design /

Designers, consultants and graduates are taking the leap into service design or ‘business transformation’. It’s a hot topic and a growing industry. What Could Be are focused on delving into what that means for the design agency sector and sharing powerful insights with designers and their clients.

From the blog /

Service Users and Service Design

Another interesting read for designers looking to get involved with service design: "Involving Service Users in Service Design" by Edward Davie, Guardian Professional, Monday 19 December 2011. How one mental health charity is helping citizens to design and produce their own services. Photograph: Neil McAllister/Alamy Health and social care commissioners facing huge...

Testimonials /

Creative Lancashire

"It’s Creative Lancashire's mission to encourage creative excellence through a range of business development support and strategic partnerships.  Our on-going collaboration with What Could Be exemplifies this way of working and methodology, playing a crucial role in our success in meeting these goals. They have a proven track record in the industry and deliver insightful and...