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What We Do /

What Could Be deliver workshops to design agencies and creative thinkers. These workshops are transforming the design industry and helping design agencies grow and become more competitive. And they're making marketers shine in their roles.


What Could (Your Business) Be /

Design thinking is transforming businesses. If you'd like to find out more about how design thinking might impact your organisation - private or public sector - contact us for an initial discussion. hello@whatcouldbe.com

Workshops /

Our 2016 workshop calendar will be published shortly.

From the blog /

What Could Be in The Times...

What Could Be in The Times

Designs on brand new thinking - Commercial viewpoint The Times, Business Insight Supplement, 14 February 2013 "It's good business to see service design as an intergral part of your brand" says Ed Matthews-Gentle. Branding is a valuable asset to any organisation. Service Design agencies are working with clients to create solutions that are truly transformative, bringing...

Testimonials /

The Engine Room...

The Engine Room

"A day spent in the company of What Could Be is a stimulating and thought provoking experience. I expected a presentation explaining how service design will be the next big thing, instead I spent a day in the company of like minded, talented people having genuine fun and learning. The workshop experience was an excellent approach to imparting the essence of service design and its benefits...

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