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What Could Be deliver workshops to design agencies and creative thinkers. These workshops are transforming the design industry and helping design agencies grow and become more competitive. And they're making marketers shine in their roles.

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What Could (Your Business) Be /

Design thinking is transforming businesses. If you'd like to find out more about how design thinking might impact your organisation - private or public sector - contact us for an initial discussion. hello@whatcouldbe.com

Workshops /

Our 2015 workshop calendar will be published shortly.

From the blog /

What Could Be in The Times...

What Could Be in The Times

Designs on brand new thinking - Commercial viewpoint The Times, Business Insight Supplement, 14 February 2013 "It's good business to see service design as an intergral part of your brand" says Ed Matthews-Gentle. Branding is a valuable asset to any organisation. Service Design agencies are working with clients to create solutions that are truly transformative, bringing...

Testimonials /

John Barnett - Business Architect...

John Barnett - Business Architect

"The What Could Be approach to strategic thinking has important lessons for a whole range  of organisations. The format for the day strikes a great balance between professional presentation, fun content and stimulating discussion. Plus, I came away with practical tools to help me put my ideas in to practice." John Barnett, Business Architect, Easistreet

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