What Could Be

What We Do /

What Could Be deliver workshops to design agencies and creative thinkers. These workshops are transforming the design industry and helping design agencies grow and become more competitive. And they're making marketers shine in their roles.

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What Could (Your Business) Be /

Design thinking is transforming businesses. If you'd like to find out more about how design thinking might impact your organisation - private or public sector - contact us for an initial discussion. hello@whatcouldbe.com

From the blog /

What Could Be in The Times

Designs on brand new thinking - Commercial viewpoint The Times, Business Insight Supplement, 14 February 2013 "It's good business to see service design as an intergral part of your brand" says Ed Matthews-Gentle. Branding is a valuable asset to any organisation. Service Design agencies are working with clients to create solutions that are truly transformative, bringing...

Testimonials /

Wash Design

"I found the day really useful as it made me realise that our design thinking is heading in the right direction. The industry is going through some major changes mixed with an over saturated market, we now have to dig deep, really use our knowledge and take it that next step... if this is something you are interested in as a designer then I advise you not to miss the opportunity to meet the...