PEOPLE
Choose who to learn more about
Identify people who will provide the most valuable information to speed up research and makes the best use of available resources.
Preview how this activity will happen in this two-minute video from the template. Turn on closed captioning to read instructions in your preferred language.
When identifying who to focus research upon, you want to pick the people who matter the most to the project, so you can use your time wisely to turn your biggest knowledge gaps into useful insights.
Why choose who you need to learn about?
Talking to everyone involved is not a feasible research plan. You need to focus your time on discovery with key people. Speaking to real people ensures your future product decisions will be based upon real understanding, instead of assumption. Once you identify who to include, you can turn your attention to picking the best methods to get your questions answered.
There are different ways to choose who you need to learn about. You could:
Take a quick vote with your team
Start with an assumptions mapping exercise
Select from existing personas
Any good approach will:
Build upon your current understanding of people
Clearly identify who matters most
Allow you to plan for the most effective research
We recommend you:
Review the people in your visual map together
Select the most important people
Rank people by how important their knowledge is to the project
Rank how well understand these people are currently
Prioritize your research upon the important people you can access
Begin thinking about questions and methods you might use
In this example, the product team at What Could Be ran a quick voting session to zero in on Team Leads and Project Managers for a round of research and testing.
Are you prepared to choose who you need to learn more about?
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