VISION
Create a picture of the future
Creating a picture makes your story more interesting to tell and easier to share with others.
To show people the future you believe is possible, you need to create a picture so they can literally see what’s in your mind’s eye.
Why create a picture?
Producing imagery clarifies your thinking, conveys your aspirations, shows what success looks like and enables feedback to improve your project. Done in a compelling and memorable way it also gets others on board.
There are different ways to create a picture. You could:
Create a poster to illustrate the main points of a new idea
Issue a press release from the future that conjures images in the reader's mind
Write an obituary for the project that describes the success it had
A good approach is one that:
Shows a key visual
Highlights key messages
Demonstrates the impact the work will have
Considers the steps necessary to make it happen, and,
Invites constructive criticism
Our go-to method for creating a picture is to publish a story from the future in the form of a newsletter, magazine, website or social media post. We recommend you:
Choose a medium and future date of publication
Generate a catchy headline
Highlight the challenge, the solution, and its benefits
Create an image representing success
Quantify the difference made
Include a quote from someone who benefited
Work on paper, or with stickies, to quickly organise thoughts and generate different layouts.
Digital cover stories allow future evidence to be dropped directly into existing publications in a convincing manner.
With the key steps for creating a picture of the future in mind, you can now make a start on yours.
HOW?
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